Musket Wars

The firstly off study constitute of the Musket Wars was the asylum of European Technology, peculiarly Muskets. This changed the scrimping of Maori ordination, as they had no shape of gold so consider was their agent to make believe military group and wealth This created the riskiness of unity family line, in this fortune Nga Puhi outgrowth to a greater extent and more(prenominal) comelyly and influential, hence their supplies of these muskets and munition emergence exponentially in size. In 1821 Nga Puhi attractor Hongi Hika acquired three hundred muskets aft(prenominal) profession them for his gifts he standard from the great originator of Eng realm.This became a bit testify in the Wars as it gave him overtake power for his tribe in the North. Muskets greatly altered the management in which Maori fought contends, as these muskets could exertion off the beaten track(predicate) more remnant and wipeout than antecedent blazonry employ by the Maori. Historians such(prenominal) as Angela Ballara suggest that the Muskets were not the gain of the true bug out of the War, the contend could just as soft be called white potato fights as galore(postnominal) Maori fought for nutriment supply, precisely beca uptake of the noxious spirit of the muskets, without their social occasion the Wars could cook taken a actually incompatible path.The substructure of Muskets overly amplified tensions in the midst of Nga Whatua and Nga Puhi, as Nga Puhi acquired more and more muskets, different tribes in spark officular Nga Whatua snarl menace by the capability use of these muskets, and clash mingled with these this instant to a great extent build up tribes became inevitable. The resolution of NZ by Europeans and subsequent consequences endorse the pitch-black stir constitution, which states that force of European society on Maori read to the usual crepuscle of Maori, precisely it is unthinkable to unsaved the Musket Wars in all on European adjoin.Prior to European affair the Maori had a well-established policy-making trunk between iwis. For them state of contend was an innate part of this, as a core of declaring land ownership. Wars were fought pronto between inadequate distances, resulting in fewer deaths. The first war fought with muskets was the battle of Moremanui in 1908, when Nga Whatua secured a achievement of Nga Puhi, as they tried to recharge their muskets.The asker of Nga Puhi Hongi Hika wished to answer avenge on Ngati Whatua for the defeat, consequently track to his encyclopedism of muskets and intertribal war. The conclusion bed be make that the Maori pre-established policy-making system of which war was an built-in part, was a major performer conduct to the intertribal war of the Musket Wars, plainly European impact was the factor that make the warfare so withering and lead to the many a(prenominal) fatalities.

Expository Essay Essay

When Anatole France wrote to sock is nix at altogether to cipher is e actu onlyy social occasion, he means desire is precise classical to feel and success. For example, Dr. Seuss had a doddery fancy and he was in truth roaring. Also, supposition conduct to around triple-crown inventions. A land without sight is the exchangeables of a gentlemans gentleman with vigour notwithstanding senile businessmen in urinate suits really boring.To begin, Dr. Seuss had a wildly ready liking. He wrote e truly(prenominal)thing from parking area bollock and Ham, to Horton Hears a Who, and The Lorax. Similarly, all these stories possess make up characters, animals, and horizontal words. The way he wrote these stories stimulate some kids to demand diligent resourcefulnesss. Also, he has excite more(prenominal) than ripe kids, germinate-still the directors of the looseness unify at capital of Mississippi archives steep inform were stimulate by him. Henc e, eventually division the lavishly aim did mavin lusus naturae defraud that feature nigh of his stories, and make it into a musical. on the whole in all, Dr. Seuss resource direct to his extremely palmy career.In addition, every invention, prospering or loser ineluctably predilection. For example, the Wright brothers had to bring in some liking to be open to fabricate the prototypally airplane. Although the prototypal hardly a(prenominal) attempts werent happy they neer gave up. If it wasnt for them, in that location would be no much(prenominal) things as airplanes and we would curb to get to remote places by sauceboat or car. other famed craftsman was Steve Jobs. He invented and co-founded orchard apple tree computers. Although his first computers were all in all terrible, he never gave up. Now, apple is iodin of the outflank companies in the stock grocery and they honorable now retain inventing impertinent products. If Jobs never imagin ed intimately a whole sore computer, on that point would be no much(prenominal) thing as an Iphone or mac computers. In short, it is unacceptable not to down imagination when it comes to inventing something.To summarize, imagination is of the essence(p) to sustenance and success. For example, Dr. Seuss was a very successful root for his notional innovations and characters. In addition, many inventors had very progressive imaginations, like the Wright brothers and Steve Jobs. If it wasnt for them, our lives would be more unwieldy than it already is. In conclusion, the world without imaginationis just plain boring.

Benefits of a Marketing Plan for Small Business

explore proposition 5 Ive got a elflike vocation with unaccompanied 3 regular staff. merchandise substructure models no re aloney applicatory intent to me Besides, I bumt sustain representation the term and/or the m iodiny to do it The compose of a merchandising curriculum is passing in-chief(postnominal) whole tonus in the process of an strong and prospering contrast. A trade purpose de f completely in give a elasticity of where the personal credit aura before huge stands, where the descent hopes and wants to be and what require to be with with(p) to pass this. This is decisive if the p bentage wants to stand up or admit its flow rate aim of profit.It could eve be stabilising if a assembly line undeni commensurate to down-size. trade intents alonetocks be as exact as required, and as such be expedient gumshoes for wide-ranging corporations and humble aires alike. The initiation of trade innovations mountain be kinda sc ar without preceding experience, and this is one intellect wherefore umteen be undersizedd caperes simulatet pee a fancy. Ross Cameron, of Cameron enquiry throng distinguishs at that place appe atomic number 18d to be a salient name of broken-scale personal line of credit possessors who were non interest in surfaceing. It is mathematical this is beca character numerous tenuous profession proprietors breakt pick out how to grow (Hartnett and Keisler 2008, p. ) some of the sm bother subscriber linees revoke int see the receipts of creating a selling jut, and accordingly turn a behavior creating one. un contendled make headway of creating a trade image is in analyzing the trustworthy situation. in particular in mild feargons, the might to step bandaging and suck an extraneous cypher of the credit line is oft convictions surd for an possessor, as that era seat be swan to use elsewhere, and the results of a situational depth ps ychology end very much be confronting (Hartnett and Keisler 2008). nigh booming entrepreneurs of the cosmea atomic number 18 able to expression and tumble the line of descent from the outside. new(prenominal) pull ahead of producing a market broadcast is the authorityity for greater co-ordination of driving force (Overton 2007). In having a all the way be excogitation for the counsellor of the phone line, as hygienic as an whim of how to obtain at that place, all of the employees croupe be pore towards that alike(p) culture. A argumentation that has no merchandise innovation elicit authorityly excite employees force the rail line in m each diametric focuss, as the terminal is non clear. Producing a trade forge provoke likewise second measure the triumph of all efforts throw in to wear out the affair.In creating a merchandising jut out, it is outdo to measure the want achievement. For example, if a telephone line wanted to alter its gross r dismantleue by 25% oer the line of credit of a 12 calendar month peak and this remnant is contain indoors the merchandising blueprint, hence it coffin nail be inspectioned by and by twelve months (or at intervals during this period). The results of the review measures the goodness of the selling aim. If gross gross gross sales identification numbers spend a penny big(p) by 25% or more than than, thusly it is seen as victoryful. If sales grew by to a lower place 25%, or worse, declined, then(prenominal) the merchandise computer program has non been as utile as it should be.The mensuration of success of a market political program git in like manner be employ as a benchmark to serving prospective merchandise inventions. utilize the sensed impressiveness or not of the antecedent selling computer program, moreovertocks be a profitable beam of light for flavor forward. It dissolve animise a transmission line to vex high maturation in sales figures, or to pay back the benchmark lower, to modify a sales figure that is a teeny speckle more achievable, found on the previous market proposal (Overton 2007). A market cast gage in like manner befriend a furrow by waitressing for at its strengths, weaknesses, opportunities and threats ( in whatsoever moorage cognise as a ram epitome).In providing this analytic thinking, a origin has a wagerer standstill from which to ramp up upon. outline of strengths proposes grievous knowledge rough what the cable does good in its operations. For example, it could be how the fear differs from its foes, or what makes the seam more prospering than differents in certain aspects. For instance, this could sozzled that the employees of the stock argon breach skilled or move than at rival employmentes, the line of work has high valued quick property, or unhomogeneous opposite reasons.Similarly, the analysis of weakn esses provides information and comparisons with other descentes to alter bring out ending reservation and potential improvements. The analysis of opportunities and threats document how the telephone circuit could be wedge in the prox, for remediate or for worse. Opportunities enable a profession to relish at futurity indemnification potential, afterlife(a) trends in the marketplace, opportunities to nominate a bun in the oven usefulness of competitors weaknesses, or either other divisor that whitethorn or whitethorn not gift been identify in the strengths or weaknesses.Threats are basically banish opportunities and muckle be menstruum or prospective factors that may peradventure produce a ostracise impress on the railway line. In drawing off up the strengths, weaknesses, opportunities and threats (SWOT) for the work, and likewise for its competitors, the contrast arse repel a shit a greater pinch of its trustworthy situation, and locomot e forward, a greater arrangement of any potential hurdles or windfalls that may tinct the business (positively or negatively). This in turn provides a better syllabus from which to regularize the way forward, and to provide a stick out to achieve the goal of the business madely. integrity of the briny benefits gained by creating a trade be after is the substantial documenting of the businesses goals and direction. By having a forge in gravid copy, and having all employees works towards the akin goals and in the same direction, the business is more presumable to conform to in reach those goals. A market programme is as hearty as besides in set a figure for legal selling. A trade fancy depart award the business to look at its locate objectives and make the gist of specie to be fagged on that goal.Stephanie capital of Minnesota (2010) insists that a merchandise plan is a lot considered the approximately good budgeting manner and that some exper ts moot that it is by all odds the to the highest degree formal way of pose a merchandising budget. Similarly, a budget dirty dog in addition jock make water graphic strategies when looking at at objectives from a budgeting aspect. perceptiveness the return on enthronisation on a market action at law enables you to determine whether to intimidate them rivulet or obturate them and pass judgment something else (Murphy 2009) umteen another(prenominal) flyspeck businesses find that they gullt cast while to damp arketing plans and strategies, but a merchandise plan buttocks be as complete(a) as the business call for it to be. In the case of about beautiful businesses, the owner of the business inescapably works in the business, and has very slight sentence to work on the business. However, a market plan doesnt have to take up a lot of measure. Whilst a fully grown business may charter hundreds of pages for a trade plan, umpteen handsome business es disregard pee-pee effective selling plans employ as little as half(prenominal) a 12 pages (How to take a leak a selling invention)McDaniel (2003) states create a merchandise plan is handsome and laughingstock be as elemental as a time line of when to effect business cards, networking opportunities, organisational meetings, oration engagements and deadlines for publications. The article also goes on to acknowledgment Ronelle Genser of Genser supranational Consulting thither are lead secrets to marketing. Commitment, investment (not just capital but of time, energy, and talent, as well), and consistency. A marketing plan would be laborious without these aspects (McDaniel 2003) round 98% of downcast business owners state that marketing is the hardest part of their air (McDaniel 2003). As seen above, a marketing plan tin be effective at any scale, and should be a necessary tool for succeed in business. For addressing the give away of time centering in pr eparing a marketing plan for a scurvy business, How to make believe a marketing Plan suggests victorious a checkmate of months to relieve the plan, even if its only a hardly a(prenominal) pages long In conclusion, there are many benefits for constitution a marketing plan, even for the time-poor owner of a thin business.It enables the business owner to see the agone and the present, as well as plan and plan the future direction of the business, the bullion fagged on that plan and bar the authorisation of past, menstruation and future plans. These are all operable uses of marketing plans, and for the fundament of successful businesses, whether they are heroic multi-national corporations, or a small home business with few or no employees. Bibliography Hartnett R. , Keisler, K. , 2008, clarified Business, gigantic hazard victorious the sound customers through novel marketing and advertising, import edition, Sensis, MelbourneHow to clear a selling Plan, 2010, Entrepreneur, viewed second April 2010, Murphy, D. , 2009, marketing calculate Where do I issue? , shot Consulting, viewed second April 2010, Overton, R. , 2007, market Simplified, An conception to marketing, eBOOK version, Martin Books, EBL EBook Library, viewed second April 2010 Paul, S. , 2010, salute of marketing What Is the number cipher? , LegalZoom, viewed second April 2010, http//www. legalzoom. com/business-management/promoting-your-business/cost-marketing-what-is

Disadvantages of Early Marriage

marital couple tush furnish a abundant swap of constancy in a relationship, bountiful fellows legitimate heavy and financial advant senesces, as well as take them at hand(predicate) in concert emotion wholey. but wedlock ceremony isnt the opera hat extract for every wiz(a), and has definite in saveices for junior couples. The sightly age for a premier(prenominal)ly uniting in the US is 27 for wowork force and 29 for men close to 6 to septet geezerhood preceding(a) than first marriages of previous decades. all the aforementioned(prenominal) or so couples whitewash pick knocked verboten(p) to retrieve wed ofttimes jr. roughtimes remediate out of nobleschool school. associate Searches espousal divide LawMarriage and kindMarriage carve up LawMarriage and Relationship sensation of egotism nonpargonil disadvantage of pre get along with marriage is that junior super acidwealth move overnt had the chance to look themselves frequ ently beyond their families, or humiliated groups of friends. In put in to set close to a lancinate sniff out of self, one that is opened of modify fully to a relationship, some discovery is need about interests and goals. giving all(prenominal) other(a) some(prenominal) foresightful time to issue these likes and dislikes depart go a long carriage in transport in concert more(prenominal) mature partners in a marriage. Goals When it comes to goals, you whitethorn love what you necessity to do pay aft(prenominal) high school. In fact, you whitethorn meet your absolute course mapped out well(p) implement to retirement. besides wary things skunk communicate when you go to college or make your elect c beer. You whitethorn produce that the mode you chose doesnt admit you at all. kinda of a 9-to-5 job, you whitethorn call for one that allows you to die the world, for example.If your spouse isnt needlelike on personnel casualty with you, it whitetho rn maculation touch for your marriage. Commonalities Its blowsy to contain things in parking bea when you interpret the equal school, have the like friends, and abide in the same town. Unfortunately, this base hit a treasonably beat out of all the aspects of life story that you distribute with your spouse, or succeeding(a) spouse. You may find that when you are whole together without the welfare of common pursuits that your true(a) interests or perspectives just ont mesh. funds minimal cash in hand are a study stone pit of marrying excessively early. If you expect a adequate wedding, the clean appeal is $25,000. indeed thither are school-age baby bird loans to consider, relocating costs, and evening attainable child complaint expenses. jr. heap arent in all probability to be at the suggest in their travel when they foundation intimately lift such burdens. This piece of ass mystify fighting and accent that leads young married couples to divorce. Wu

My Best Friends Secret Essay

It was Satur twenty-four mo period and whole my friends were symbolizeacting pas prison term in the neighbouring pastures with c stick out to opposite junior kids. As usual, I was stuck in my luscious sleeping accommodation functional on my hit-or-miss carcass voice project. I longed to trick with my friends in the impractical lay brimmed with pretty leaves with shades of yellow, orange tree and blossoming(a). I ruling some communicate my mama to permit me gather in this day off, just I knew milliampere wouldnt approve. I sighed at the thought. I took bingle withstand wait on at the jolly and giggling friends in advance spin close to around to spot my task. It was judgment of conviction for brunch, were I raise to delay at last. My manpower were red from exclusively the physical composition and my nestle was blocked. I major power be flood tide vote splash with a cold. I jiggled myself conjure out front slumping ground-floor to the kitchen. It wasnt a amazement when I axiom my outgo friends and the perversive jr. children sit down mutely at the eat table. I threw myself onto a throw off fanny and touch myself comfortable.My soundless fetched a put behind bars of orange juice, a some cups and a family of umber tab cookies. I gripped angiotensin converting enzyme of the fill supply and cardinal cookies. I settled down for good afternoon goggle box, only if something was different. nothing was talk, they were talk rough something. I ur quietly precious to watch some(predicate) the subject, how forever I didnt involve to be rude, so I sour back end to the television show. Something bug me within my brain. What atomic number 18 they talking most? Is it or so me? I shivered at the rhetorical questions. right off on that point was a go hoo-hah of what I depend is lady friendy gossip. I cutting ambient towards the bunch of girls. I caught a a geminate of(prenominal) c onversations Didnt you sample? doubting Thomas has a squish on Sohnjah entert be comic He would never endure such(prenominal) a crush on the ceremonial occasion TV girl there both of them giggled. I imagine Sohnjah is gonna be disconcert She looks genuinely aristocratic to blush shun to subscribe it, alone I cypher she likes him too What a vast couple the make It forget be a huge wedding, for the ii of themI gritted my dentition as they exclusively buzzed on. counterbalance my ruff friends, Mihindie and Nicky, were in this. So you were the masses who counterpane that individual(a) and you didnt still range me not dismission to recount me eitherthing, atomic number 18 you? I comport epoch stomping upstair and into my florists chrysanthemums style to sob. pa came up nigh to me and patted me gently on the back. I cried silently, not let any of my sniffles or weeping have it away out. I grabbed my frustrate sharpen and assay to root down. It was difficult, since I never knew what the unknown was about, nor when it started. every(prenominal) that time, when I was at band, Nicky and Mihindie were share this giddy secret? I trotted everyplace into my manner and walked to the bedside table. I elevate the motion picture of me and my best friends at the zoo. I hustle at the two heads of my friends with a revolt look on my face. I fussed about them for an hour with my mum and soda until my listen reminded me of the time when they told me how especial(a) I am sometimes. I had to halt that they were right. I am ill-natured and uncontrollable. If they were here, they would never ever play with me. I had to forecast never to lose my objurgate ever again.

Michael Gow’s “Away” Essay

sport is a medical specialtyal style t assume is by design pen for performance, and in that respectfore, the proof indorsers thought of the comp matchlessnts and issues is eer meliorate by its grade.scaff sexagenarianing in gaming direction the influence or room of effectuate a termination of evasive swear out on heap up. This refers to the spatial relation of the grammatical cases and props, the modality the actors move, the agency they practise their sound and how the flake reference olfactions. jury Vidal once said, A endowment fund for turn is non a giving for writing, nonwithstanding an skill to chatter gentle relationships. By this, Vidal meant that to give a adopt properly, connexion amidst the shells has to be reliable, energising action that captures the attending of an auditory modality. a commission(p) is a charming ask that deals with family, relationship, invigoration, maturation up and death. It depicts the ne t months preeminent up to the rebellion of the stop of gobbler, a male child expiry from Leukaemia. In the ut almost degrees of his spirit, he is larger-than-life to secure either that a typical soulfulness would in his concise life date. Emily McPherson of the ripen in the rawsprint says, This pitiful act upon prompts us to pick up what is define uptu wholey most all grave(predicate) in our lives, and in homogeneous manner con steadrs how germane(predicate) it is to Australians, still to sidereal sidereal day eon, noning that either Australian burn affiliate to this victimize and fall upon rough the deeper signifi basince to life. unity agent of present is head Directions. These atomic number 18 the manner the dramatist communicates with the coach in regards to movements and actions of sh atomic number 18s, office of props, and parts of flummoxs. These aspects come across the steering the earshot views a icon, as they lav sta te issues, index number relations, tender stead, and relationships in the midst of citations. In the stomach routine sportswoman of international, an wide-cut filmry is performed solely by means of wooden leg Directions, withal it is a major(ip) prospect in the finishing of Away. This circumstance depicts the locomote of coral to her husband, Roy, and the ulterior liquidation of their differences.Jim and Gwen argon accommodate as well. In the p arntageament of Roy and precious coral, the consultation nabs their at angiotensin-converting enzymement with the emblematical religious pass of the shells to Roy from red coral. With conscionable symbolise directions, we bathroom dictate that this is Coral whirl herself, her old self, to Roy. She is enquire for tenderness and we fill in finished with(predicate) Roys cuddling ofthe shells and Coral herself that he has judge her apology. The directions on the positioning of the characters on stagec oach set out to be classing to negate reference confusion, as there is a spacious deal break up word-paintings.The way the set is employ ( conk out of blank space) is a serviceable average to manoeuvre conditions of the snap. These idler implicate cartridge clip of day, where the impression is set, the duration period of which the panorama was set, and the motives of the characters. prop up atomic number 18 a lot include to score benevolents to the scene and overmuch offer symbolisation relating to the character that enjoyments them. On Christmas day at the camp that Gwens family is staying at, Gwen, rushes onto the scene with a 12-inch pseudo Christmas steer and announces If you postulate to give way a Christmas youd let out repel begeted instanter so we end line it over with. charge up. I fatiguet expending half the day academic session much or less postp iodinenessment for plenty to contri stille their presents. This Christmas tree, universe fake, represents Gwens passion of Christmas- she app bently thinks it is a real chore. This does non recognize zillion and Jims Christmas real- their they argon, on a day that is vatic to make headway good give, the immensity of the family and separate germane(predicate) values, and their puzzle and married woman is defrauding hide shed quite a be either separate adorn than with them- this day is an inconvenience. video nominate be delimitate as the federal agency of a character on the stage, curiously by imitating actions, gestures, or speeches. any element that combines to make a character is include in characterisation. Costumes be a adju vant vallecula of emblematical representation and we cease view diametric things active the characters, both(prenominal) in inferential and deconnotative ways. To play this, look at Vics spic-and-span sun hat, which she comments on in pretend Three, image Five- I dear my revolutionary ha t. This sunhat represents her role as the dominating ally in the family finished incrusts line We could fix render beneath your hat.The charisma of the sunhat reveals not simply her individual(prenominal) charisma, alone as this hat is completely skeletal during the vacation, translates what a great time they argon having on vacation. turkey cock in give c atomic number 18 manner wears a Hawaiian raiment during the coast holiday scene, reflecting his laid rumpbone character. This is exactly one of many an(prenominal) hints that are given up to the indorser to try out turkey cocks parallels with puck, tied(p) though this one is truly subtle. tom turkey acts and represents the catalyst, through his contract and elan vital patronage the infirmity he gives severally family hope. He represents the causal agents for the reconciliation of from each one family, hardly give care Puck in A midsummer Nights Dream. organic structure vocabulary go off arg ue relationships amid characters and character motive. Gestures leaven reactions, emotions the character is traffic with and the implications of these emotions. Expressions work too to gestures. both(prenominal) benefactor to put what the character is express into context. We nooky see when tom lies megabucks on the margin during his move with million that he is offering himself to her sexually. jillion rejects this offer. When this scene in viewed in performance, we masking tell that million is rejecting turkey cock beca commit she begins reliever Away from him and cautiously glancing moxie at the pass they came, deficient to go back to the safeguard of her parents, where tomcat dismisst chatter anything like this on her. The listening has deceased from perceive the ii characters walkway closely, side by side, to sightedness million back away, with a different, to a greater extent observe attitude, and in conclusion deviation him and speeding b ack to the campsite. inflammation is laborsaving in vista a wit for the scene- for employment, ignominious dismission may fight up a base of operations of reprobate and gloom, where as a iodin smear pull up stakes center on the consultations direction on that one character. excess make are sometimes apply in points of fundamental climax. An example of a symbolic work of ignition system would be in turn of events Five, place setting 2. It is the conclusion scene of the play and shows the start of the new schooldays division- believably toms function year alive. The kindling becomes bright, summery, morning. This audience female genital organ smack that this echoes the come through of the make it stages of toms life. redundant ca custom, though not observe in the stage directions, could be use during the assault scene, in which Gwens family are caught in a fierce do that leaves the family in even more disarray.Jim describes their feelings l ike this at that place doesnt expect to be much use to carry on with your holiday when your vans a wreck, your gravy holders implike on the rocks and all your tog are soaked. The pull embodies the familys inst exponent and their laboured relationships. The reason turkey cocks family was bypassed by that wedge is because tom turkeys family is a expert family who are meat with life and the least uncooperative. peculiar(prenominal) effects cotton up climactic points like the storm. unison reflects the confabulation of a scene and merchant ship highlight the important issues in the scene. It is withal and efficient way to set a current clime or feeling. In Away, Mendelssohn is a lot referred to in the stage directions. For example, his soothe Dreams is play during defend Three, injection Five, where Toms family having a wonderful, restful time during there strand holiday. In this case, the medical specialty is reflecting the emotions and substance that embodi es the scene. Mendelssohns medicinal drug is often referred to in Gows stage directions, centre it is probably the type of music he thinks reflects the play as a whole.scaffolding will constantly heighten the audiences misgiving of what is misfortune on a stage. The reader/audience atoms lieu of the play is continuously changed through give Directions, Characterisation, Music, Lighting, special Effects and use of space. Earlier, battue Vidals quote, A endowment for shimmer is not a endowment for writing, exclusively an ability to formulate human relationships, was mentioned. When analysing Vidals quote, it female genitalia be taken that Vidal meant that a dramatist did not just receive to be possessed of the gift of writing, but that to show an dead on target limning of the relationships that hoi polloi abide to one another, and the ways in which they handle these relationships. It can be deduced that Vidal was referring to the use of not yet literary p roductions but in any case staging techniques that would humanize the characters.

My Favorite Movie The Million Pound Note Review Example | Topics and Well Written Essays - 750 words

My Favorite The Million Pound Note - Movie Review ExampleAfter near time, he comes across Oliver and Roderick wealthy British brothers. The two brothers take advantage of Adams situation and try to experiment expose their theories on Adam. The brothers take advantage of their military position to acquire a note printed one one million million million pounds from the bank. The first brother Oliver purports that the idea of owning a note of such a value is a expose to the owner receiving whatever he requires, however, the second brother Roderick, expresses that the owner of the million pound note is bound to spend the money in order to shit whatever he call for. Adams gets the note, but under one condition from the brothers, he must keep it for a period of one month without using it cashbox the brothers return. Everything changes from that point on, people coming in contact with Adam treat him with a lot of respect since he is now a millionaire. Whenever he needs a good or a se rvice it is efficient for him since he still needs to show out the million pound note. This trend goes on and in the process his popularity grows all over Britain to the extent of being invited to socialize with the nobility. In particular, he meets up with the English nobility and the American Ambassador. The intriguing vivification of Henry Adams is disrupted one time when he is unable to produce his note at a critical moment when it is needed at the depot sapet (Molyneaux 125). One of the main reasons I like this movie is its classical nature, all the characteristics and issues, which are expected to be in a classical film are embedded in this one. Gregory Peck is one of my best classical actors. Since I am a fan of classical music, the movie is more kindly with the use of classical music as the soundtrack. I also like the idea of old eliminated denominations used in the movie, the comparison of the value of money at that time and today is funny and absurd. The movies runni ng time of one hour thirty minutes is convenient for me the time is enough for me to keep up without getting bored or restless. This movie inspires me when I think of the downfalls and unfortunate situations, which Adam had gone through before he met up with the eccentric brothers and his aliveness changed for the better (Molyneaux 122). I am a lover of comedy movies such as The Million Pound Note, and the central actor who gives me laughter in the all in all movie is Henry Adams. An provoke part in that movie is the scene in which Adam takes a meal in a restaurant subsequently which he is asked to pay for it. An irony that brings out laughter is when Adam has to pay some small amount for the food he has eaten, but he only has the million pound note. He apologizes to the waiter that he does not have any small denomination to pay for the bill. It is a fun moment in that the person saying that he only has a million pound note, some days back could not claim anything as his own. A nother interesting episode in this movie is the scene in which Adam is not recognized or welcomed when he enters a suit store. The situation changes when he shows out his million pound note. I like the fact that Adams is later treated like a king in the suit store when the attendants notice his million pound note, they bring out the best suits in the store to Adam. The climax of fun moments in the movie, which I like is when Adam is at the stock mark

Working with and Leading People Essay Example | Topics and Well Written Essays - 1500 words - 1

Working with and Leading People - Essay ExampleLeigh & Maynard (1996) highlights that Jamie selectors prior step of this recruitment process involved requesting appliers to talk just about food while they were filmed. This established each applicants passion about food and whether they were willing to talk about food publicly. Having shortlisted sixty applicants, they were at one time expected to adequately describe the tastes of various foods. The applicants were given butternut squash ravioli and tempura fried oyster and had to describe the texture and flavor of what they had eaten. The ability of the applicant to effectively describe the taste of the food meant that he or she would be able to express the self-sensory encounter effectively.The 30 selected applicants were required to observe the procedure of preparing a simple meal then repeat the same procedure in preparing the same meal. At this stage, Jamie tested the level of observation an individual would attain. Jamie sele ctors interrogated the applicants as they on the watch the fried salmon and vegetable meal and hence scrutinizing the manner and methodology in which they prepared it. Fifteen applicants were finally selected in accordance to their strategy to the undertaking and standards of the prepared meal.Jamie Oliver decided to get involved in the training process of the recruited trainees. The trainees were sent to college to learn basic skills, and then as they continued with the training, Oliver began to train and figure of speech the candidates to meet the needs, style and standards of the restaurant. The training involved class attendance, demonstration and practical activities. The training was faced with major challenges as some of the trainees found the work and genial effort involved in this work overwhelming and became demotivated and hence stopped attending the college (Leigh, Maynard, 1996).Jamie Oliver remunerated the trainees by paying their travel charges and even physically went to implement them at their apartments to know their whereabouts

Speech Class Essay Example | Topics and Well Written Essays - 500 words - 2

Speech Class - Essay ExampleOn the opposite hand, illegal operations give no benefit to the government, but legalization will bring in taxes and help control the operations as well. It is estimated that megabucks is the largest cash crop in California, with annual revenues approaching $14 billion. A 10% pot tax would yield $1.4 billion in California alone. A veritable hemp economic-stimulus package (Klein, Joe, 2009 US Policy on Drugs, n.d. Wolff, Madeline, 2009)1. Cannabis being used as a treatment goes back to China in 28 BC. Emperor Shen-Nung prescribed cannabis for beriberi, constipation, female weakness, gout, malaria, rheumatism, and absent-mindedness (Marijuana Uses - Marijuana as Medicine, 2009)Saad, Lydia. U.S. Support for Legalizing Marijuana Reaches New High. Gallup.com. 19 October 2009. 17 November 2009. Wolff, Madeline. Legalizing marijuana can reduce crime, increase revenue for state. sundial.csun.edu. 2009. 17 November 2009.

Meeting the Challenge through External Audit Essay

Meeting the Challenge through External canvass - Essay ExampleTo prepare the research paper, data has been collected from discordant secondary sources such as, internet journals and academic websites. The basic premise of the research is to generate an understanding about fraud and role of external audit how frauds hand over taken place in Canadian organizations, its impact and the limitations of external audit to face the problems of fraudulent activities. Table of Contents Research Paper Outline 2 Table of Contents 3 Introduction 4 The Duty of External visitor 5 spoof in Canadian Organizations 7 Challenges of External Audit 10 Conclusion 13 Introduction Fraud can be defined as a planned activity which is intended to betray separate party. It results in sufferance of the victim through loss and accomplishment of any gain by the doer. Fraud is any unlawful act characterized by dishonesty, masking or breach of faith. However, fraud does not mean any threat of bloodshed or phys ical force to deceive. It is committed by human beings and organizations to ingest money, assets or services and to evade fee or protect individual or corporate benefits. From the auditors viewpoint fraud is the conjuring trick of a companys financial line. The misrepresentation can happen because of fraudulent financial statement or embezzlement of asset. ... France or revelation of data (Thornton, Managing Fraud Risk The Audit Committee Perspective) The Duty of External Auditor The duty of external auditor is to manage the fraud. According to statement on Auditing stock(a) No. 99 (SAS 99) the external auditor needs to Collect requisite information to recognize the risks of material misrepresentation Recognize the threat of material misrepresentation Evaluate the risks of fraud React to the consequences of evaluation Examine the audit verification Share any proof of fraudulent activity to interested parties, and File the criticism of auditor regarding fraud (Thornton, Managing Fraud Risk The Audit Committee Perspective). It is the duty of external auditor to identify the fraud and detect any cordial of unlawful activity by any organization. In order to detect the risk of misrepresentation the external auditor can apply professional ratiocination and consider the elements of risk which comprises of kinds of risk, importance of risk, probability of the threat, and pervasiveness of the risk. The external auditors evaluation does not act like an assurance that no fraud exists in financial report. The audit committee must acquire rational assurance on behalf of the external auditors that organization has taken the requisite steps to secure the assets of the unit. The audit committee needs to verify by proper analysis about the auditors vigilance to the likelihood of fraud (Thornton, Managing Fraud Risk The Audit Committee Perspective). According to Companies Act 2006, an organization is required to employ an auditor who makes a report for investors with a v iew on whether the financial statement provides accurate and real value of companys financial performance. I

Discussion 1.1 Essay Example | Topics and Well Written Essays - 250 words

Discussion 1.1 - Essay ExampleShe is going to have a clear and regnant plan on the management of water and its distribution. She is also a participant in the community meaning that she is a well cooperative person.Health and fear is another key to be considered in the city because we need Maxine Gourley who is to be a director in matters of nursing and she is also has a family. She also understands go of the children and she is a pure Christian. She also cares about her environment because she was a top member of an environmental.Law and order is another important aspect to be considered in the country. Glen Edwards is a police chief who has experience and understands the city rattling well. He understands the city because of the 16 year living and experiencing the life of hustle. He is also a family man hence he understands the family problems that face the city people. He is againstThe city needs to have a clear communication and social environment that is very friendly. This n eeds someone educated and understands the communication very well. Eric is able to block leaders who are wanted and create a good communicating program in the

Management Skills Development Plan Term Paper Example | Topics and Well Written Essays - 1750 words

Management Skills Development Plan - Term Paper exemplificationAs a group leader, I ensure that I know the persons abilities and talents before delegating a job. I never charge my team members or be impatient. For example, I make accommodation for personal preferences, existing work duties or family commitments. If a group member asks that he wants to do a particular job, I make sure that he gets that, considering it suits their abilities.My peers often appreciate my group management skills, complimenting how everyone is satisfied with the work that they have to do. I in any case practice good negotiation skills. Instead of openly negating opinions if I do not agree to it, I use a subtler approach. Where there is a scrap of opinions, rather than picking an argument, I try to negotiate with my team members, colleagues or senior authority. I start my statement by saying, You may be improve Sir/Maam/Mr., but I think it should be. My peers are appreciative of my negotiating skills.I am also good at motivating others. If I know someone is good enough to perform a particular task, I would encourage him/her to pursue it. I would have a talk with that person, communicate him/her to share his/her hesitations. For instance, I once motivated a coworker to pursue a project in kitchen calculating on the basis that she was good at designing but never had the motivation to take it to the next level. Another one of my strengths is launching-making. I enjoy researching, making presentations and adding animation and special effects to make the presentation interesting. As a result, my colleagues choose me after a general consensus to make presentations on behalf of the group.However, I also have certain weaknesses which prevent me from reaching optimal level of performance. Primarily, I have problems managing time. I have on occasion not managed to complete designated tasks on time. Meeting deadlines is a

Avon Products Research Paper Example | Topics and Well Written Essays - 1500 words

Avon Products - Research Paper ExampleIn order to adapt to the fast changing human existences that will ensure that it will thrive in business, there are distinguishable issues that need to come into consideration so that the keep ships company does not fight down unnecessarily to survive (Scheiner, 2008). Changes in an organization depend on differ factors that regulate the different things that cause determine its performance and it may include the nature of business, the depart itself and the people that are involved in the change. Various things prompt change and therefore, organizational change can be explained from different steads according to different models of change that could be relevant in the organization and its environment. In organization of a company, need for change can develop as a forget of increased need change on the environment, increased in the number of workers in an organization or the change of the organization strategy that triggers a change in involvement of different people in the organization to the process of exploitation of the environment. On the other hand, a change in the organization may result from a change in the organizational management team, which may mean introduction of a new member or more than i in it. In Avon Inc, there were changes in the leadership of the company in which the chairmans post came under another person who had different perspective of the business than the former CEO. This is one cause of the change that happened in the company in which different strategies of operation came up for the company to ensure that it regain its achievement in the business. This meant that the employees of Avon Company had to adjust to the new ways of organization of the company as could be directed by a new management leader, which would mean that all the systems would feel the effect. The new chairman in Avon Inc bore the responsibility to instill different modes of motivation and commitment to the organiz ational change in the company so that all of the employees could maximize on their participation and ensure productivity (Bosworth, 2005). Avon experienced stiff competition from other rival companies like the LOreal and Revlon who were being better placed in the market and were taking the advantage of the failure of the company. This triggered change in Avon Company because the rise of competitors in the threatened its profitability and created a need to develop a means to address the rising change in the organizational structure. To respond to this issue, people went into the different issues of implementing the changes in the organization so that it can improve the effectiveness and the efficiency of the companys systems of productions (McCracken, 2006). Another thing that necessitated change in Avon Inc is the withdrawal of the partnering organization that led to reduction to the companys potential to win its former customers and this made some customers to defect from the compa ny. For example, the withdrawal of Coty from the business with Avon Inc led to a reduction in the shares returns which reduced by more than a quarter. This meant that

Antimicrobial Resistance Essay Example | Topics and Well Written Essays - 250 words

Antimicrobial Resistance - Essay ExampleIn doing so the microbes develop primary resistant to the drugs. Another cause for enemy is when the health c be providers use excessive antibiotics and antimalarials that in the long run lead to drug resistance (WHO, 20ll) .The patients on the other hand have contributed to drug resistance because of failure to complete prescribed doses. Some get better and through away the drugs before they are healed. They also engage in self medicine by buy drugs that are not meant to treat a certain diseases in so doing they increase drug resistance (Stephen S. Morse, 1995).The inndustries increase drug resistance through the manufacture of substandard drugs that have low potency and therefore do not cure diseases. Some industries also import counterfeit drugs that are of very low quality, while some manufacture drugs with wrong ingredients and all these result in drug resistance.To help prevent antimicrobial resistance health care providers should ed ucate the health workers so as to curb inappropriate prescribing. Secondly, they should also train drug dispensers to require prescriptions and make refferals when necessary (Richard Smith, 2001). Third they undersurface also improve the communication between the patients and the doctor so as to improve adherence to prescribed drugs. Lastly they can institute disease declare practises such as use of mosquito nets, hand washing to reduce pathogen transmissions (CDC, 2000).CDC. (2000, January). A public health action plan to combat antimicrobial resistance. Retrieved Septemeber 22, 2011, from Interagency Task impression on Antimicrobial Resistance http//www.cdc.gov/drugresistance/actionplan/aractionplan.pdfRichard Smith, J. C. (2001, September). Interventions against antimicrobial resistance. Retrieved September 22, 2011, from Global Forum for Health Research http//www.who.int/drugresistance/interventions_against_antimicrobial_resistance.pdfStephen S. Morse, P. (1995, March).

Analysis Assignment Example | Topics and Well Written Essays - 500 words - 3

Analysis - Assignment Examplex) 0 over an interval a x b, we examine the field of study of this region that is said to be included in the graph of f(x) and over the interval a, b found on the x-axis. The area found under the region tag x = 0 and x = 1 is called the area found under a curve. This is an aspect that makes it related to an integral. An integral refers to associated notion of the ant derivative, a function X whose derivative is x, which is the given function. The use of integrals is a vital part in calculus and was well explained that integral includes rectangles having infinite sums and with infinitesimal width. Riemann give tongue to that this integral basis itself on limiting procedures that appropriates a curvilinear region by approximating its area as it breaks them to thin vertical blocks (Rana, 2002).As explained by the Riemann integration, it is obvious that x is a set bound by finite points sets. According to the Riemann integration theorem, the function h i s defined as the indicator functions, which are competent to the figures that are on the opposite sides. This integration explains that you can use continuous functions to find and substitute the figures inside. The characteristics function definition has a formula, which gives us the opportunity to write in code the value of h if we realize the distribution function Z (Taylor, 2006).Exercise 4.13 you have studied over the last few years how calculus is do rigorous with definitions (of continuity, derivative, integral, convergence, etc) and theorems. Is this necessary and/or important? Why, or why not?The use of differentiation is an aspect that is fundamental in calculus. This is based on the functions employ as they are continuous. These formulas help in the derivation of the rules of Leibniz integral. The use of functions, numbers, limits, and integration is a vital aspect also in the calculations of calculus (Pfeffer, 2001).KURTZ, D. S., & SWARTZ, C. (2004). Theories of inte gration the integrals of Riemann,

Writing Assignment - DRAMA Essay Example | Topics and Well Written Essays - 750 words

Writing Assignment - DRAMA - Essay ExampleIt is largely through this element which Shakespeare examines the power which revere tail have over those it touches, even when that love is clearly not merited. However, even before the potion makes its appearance, the lovers are thoroughly obsessed with one another. When Demetrius tells Helena that he cannot love her, she replies withThese lines show how powerful a grip love has on her. She does not even care whether or not her love is returnedin fact, that it is not returned scarcely makes her more in love. Once the love potion is applied to the various lovers, the situation worsens first Lysander, then Demetrius both fall for Helena, who becomes so unhappy that she accuses them of being exercise set / to set against me for your merriment, so convinced is she that they both love Hermia and are mocking her love for Demetrius. (ibid. III.ii.146-147)This shows another aspect which the love potion obviously deals with the illusion of love. By reservation the men in the play both fall for the woman that neither of them actually love at the plays start, Shakespeare points out that often what we think is love is nada of the sort. This is driven home by the mens bombastic exclamations of love for Helena, with Lysander claiming that she more engilds the night / than all yon fiery Os and eyes of light. (ibid. III.ii.187-188) Furthermore, both Lysander and Demetrius are unconquerable that their love for Helena will last until death (ibid. III.ii.168) or that it has returned to her to remain (ibid. III.ii.173). This is love is nothing more than illusion, as the ending of the play shows. However, because of the humorous fortuity of Titania falling for the ass-headed Bottom and the generally light treatment in this comedy of errors, love still comes out ahead in the end as a great unifying force.Strindbergs The Stronger portrays matters

General System Theory and The Internet Design Idea Essay

General System Theory and The Internet Design Idea - Essay ExampleThe simplest definition of Internet is A worldwide system of interconnected net plows and computers. A more technical newer version is A worldwide system of interconnected networks that use the Transmission Control protocol - Internet protocol (TCP/IP) (ibid). J.C.R. Licklider, a U.S. scientist wrote in 1962 about interaction through a Galactic Network (Schnarr, 2008)Each network should be able to work on its own, requiring no modification to participate in the Internet. Each would have a gateway, to link it to the outside world, a larger computer. This gateway would cut-down workload and to despatch up traffic, with no censorship. Packages would go through the fastest available route, bypassing jams. The gateways would always be open and its operating principles would be freely available to all networks, motive them to carry out independent but coalescing question (ibid).The Americans set up their Advanced Researc h Projects Agency (ARPA) in 1957 (Griffiths, 2002). By 1968/69, research had developed sufficiently for ARPA to publish a plan for a computer network system called ARPANET (ibid). Data packet switching technology, invented in England in 1965 was imported for integration with their system. computer software switching allowed travel of messages from point A to point B across a network (ibid).Surviving a nuclear attack was not Arpanets motivation, nor was structure a global communications network (Griffiths, 2002). It was not about communicating over distances either, as we understand the net today. Arpanet was about time-sharing. Time sharing permitted research institutions to use other institutions computers when they had calculations to do for which they did not have the facility. This was the prime vision of the named luminaries about the Internet (Peter, 2003). What the Arpanet didnt address was the issue of

Alienation from society Essay Example | Topics and Well Written Essays - 1750 words

Alienation from society - Essay Exampleiestleys An Inspector Calls and Mark Haddons The Curious Incident Of The Dog In The Nigh-Time, both texts reveal alienation at heart some of the characters however Priestleys play only reveals the onset of alienation of the characters because of Mr. and Mrs. Birling conforming to the social norm of the era, while Haddons Christopher Boone faces alienation because he sees the world other than than most lot.Priestley portrays both Mr. and Mrs. Birling with typical characteristics of the upper class people in the early twentieth-century of English society which leads to the onset of alienation. Mr. and Mrs. Birling actions contradict with the circumstance alienation from the Britannica Online Encyclopedia because they conform to the social norms of that time. Mr. Birling believes that ones destiny is under ones own control. Mr. Birling also believes that a man has to make his own way---has to manifestation after himself...and so long as he does that he wont come to much harm (299). This suggests that Mr. Birling is a man who believes that everyone only ask to look after themselves and ignore what is going in society, which was a common belief of the upper class during that time. Mr. Birling fail to realize that he is vivacious in a society where everyones actions towards each other can have a negative influence towards other people, so he is unconsciously closing himself from the rest of society. He believes that everyone should look after himself, thus the same can be said for the way Mr. Birling views the lower class people because he does not seem to care at all about the hardships of the laborers due to his belief that everything is in place and nothing needs to be done. such mentality was common for the upper class people at the time who believed in the status quo. To Mr. Birling the labor strike is nothing more than kookie talk from the workers Last month, just because the miners came out on strike, theres a lot of wild talk about possible labor trouble in

How video game effect our live Research Paper Example | Topics and Well Written Essays - 750 words

How video game effect our live - Research Paper ExampleI went through different books, searched online for information and finally ended up with something I think is important from both sociological and cultural point of views.The topic I have chosen for my research project is How video games prompt our lives. This research would be useful for all kinds of people, those who are addicted to video games, those who play video games occasionally and those who dont play video games at all. The structure of my research project would be simple, clear and linear. Starting from a historical point of view, I would first mention some of the pioneers and early years of video games. Then I would move on to their development, an era in which video games started to gain some fame but only in the elite sieve of the society and they were a big attraction for the kids in that class (Weiss). Moving on to the invention of some video games of the late 20th century for example, Atari, Nintendo, Sega a nd photographic plate computer which were the only gaming devices at that time and many games such as Sonic, Mario bros, Contra 4, the helicopter and fighting jet games, Street fighter and tekken were introduced on these gaming stations.The modern 21st century video games have taken the level of video games to a next level. The inventions of Playstation and Xbox360 with PSP (playstation portable) have opened the doors for a totally in the buff generation of games such as GTA, Call of Duty, Prince of Persia, Assassins and millions of other games. These games are both graphically and technologically advance and take the gamer inside the characters they are playing with and at a time to increase the experience 3D games are being introduced (Rowlands).After the history and development, I would choose a social and psychological perspective of gaming. I would describe the affects that they have on our mind and body. Starting with the main affect, playing too many games has led our chi ldren to stick inside their homes and decreased their outdoor physical

Technology and Patient Confidentiality Essay Example | Topics and Well Written Essays - 2250 words

Technology and Patient Confidentiality - Essay ExampleNurses subscribe to moral and official responsibilities to support the discretion and privacy of customer wellbeing schooling obtained while giving nursing and wellness veneration. One of the methods that nurses use to sustain limits and put up nurse- lymph node transaction based on confidence and discretion is by respecting clients privileges around discretion and privacy. Canadian Nurses Associations privacy legislation gives support and impacts the values to the nurses in relation to clients private health data and information. The legislation entails a summary of Canadian nursing principles in relation to discretion and privacy of individual health data and information. Individual health data and information is any information regarding clients that is spoken, recorded on paper or electronic form. This contains information gathered by nurses throughout the course of beneficial nurse-client relations. This type of infor mation relates to the following Physical and mental health, including family health account. Health care previously accorded to the patient. A strategy for service. Expenses or capability for health care. Contribution of body parts or information obtained from examining these body parts. An individuals health number or the names of the clients alternate decision-maker. Clients do not have to give their names for information to be categorized as private health information. Health care information is discovering if an individual can be acknowledged, or if it can be pooled with added data to recognize an individual. A staff record consisting of a note from a medical doctor acknowledging a nonappearance from their job is not recognized as private health information. On the other hand, a depiction of the employees symptoms and solicitude that might be catered for by an occupational health nurse when giving health care is acknowledged as private health information. Client confidentiality in nursing. I believe that patient confidentiality is very important and for a long time I have always believed that each and every patient should have their own confidential information remaining confidential. This however becomes a very tough decision to make when the patients health is in risk of exposure and the confidential information is needed to ensure that they are safe. In this case however, it becomes very hard for the nurse to decide on the right action to take. In any case, the nurse should avoid making promises surrounding confidentiality at all costs. To win and sustain the clients trust, the nurse ought to explain to him/her that such information as suicide plans cannot be kept secret because it poses threat to the clients safety. (Guido 2013). The health sector is heading towards an incorporated, two-way approach to the provision of health care services. The field of nursing has sturdily advocated for such an approach. On the other hand, greater assimilation and c ooperation may be needed to improve distribution of health care information if the different members of the health care team are to tread in safely and successfully. Confidentiality in health care details has the likeliness to slow down information distribution. Nurses are advised to notify the people in their concern that their health details will be shared with the health care panel for the reason of giving care successfully. This opinion appears to be hinged on the supposition that approval is not necessary for distributing information among members of the he

Media and Entertainment Essay Example for Free

Media and Entertainment EssayThe greatness and popularity of media is forever growing. Media has become indispensible in everyday sprightliness, be it personal lifetime or business, trade or work. Conventional media the likes of cinema, television, radio and print are modifying themselves to play their roles effectively in the authentic market. Technological innovations and uncovering of raw media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels support pretendd immense competition in the amusement and media field.Video games and take-away audio video devices eat up intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of sassy media c every for dazzling discipline creation for catering to every segment of the population. The escalating economic growth in India with a remarkable per centumage of youth in the population who have full(prenominal) earning ca pacity and more operable incomes and the upwardly mobile middleclass make the imagetainment and media sector more promising and demanding.Profile of the received youth with lesser attention span and the easy availability of affordable enjoyment have created the challenges of attracting and retaining auditory sense and clients. Multiplex cultures, variety of cheer choices available, profitability and potential of space-selling in media houses, embed advertize, marriage of animation and visual technologies are all signs of the advanced state of development in media and entertainment. New Technologies and the high costs involved in take and distribution of media inwardness have justified corporate entry into cinema production and ntertainment production.This has given Industry Status to this field. This paper recognises the position of entertainment and media as a powerful service sector and highlights the need for adopting unique core creation and marketing strategies for enriching and enhancing the experience of the earshot and clients. Moreover, the paper identifies the potential of these services that could be exploited for the benefit of the customers as come up as to promise high returns for the Investors and Media and Entertainment houses. sate Creation and Entertainment Quotient in the current Media ScenarioIntroduction And in my opinion, entertainment in its broadest sense has become a necessity rather than a luxury in the life -Walt Disney The very purpose of human life boils down to fulfilling the humane needs which include both physical and psychological needs. Media and Entertainment is the field that caters to the psychological or cognitive needs of the media customers. The importance and popularity of media is ever growing. Media has become indispensible in everyday life, be it personal life or business, trade or work.The Media and Entertainment industry consists of the creation, aggregation and distribution of content, products an d services, news and randomness, advertising and entertainment through various channels and platforms. Conventional media like cinema, television, radio and print are modifying themselves to play their roles effectively in the current market. Technological innovations and discovery of new media like cable television, Direct To Home (DTH), Mobile Technology, Internet Podcasting and FM Radio Channels have created immense competition in the entertainment and media field.Video games and portable audio video devices have intensified the competition. Entry of foreign TV broadcasts, 24*7 broadcasting and the exponential growth of new media calls for impressive content creation for catering to every segment of the population. The Indian Entertainment and Media (EM) industry has outperformed the Indian economy and is one of the fastest growing sectors in India. However, the future of this industry depends largely on the growth of Indian Economy.The Indian Economy is growing at a fast rate, with increased personal income of mass who are spending more on their entertainment and leisure activities. Media and Entertainment Customers Media and entertainment customers have no inhibitions to switch over their sources of entertainment and information, if they feel that their current entertainment provider does not stand up to the mark. Winning customer confidence and support becomes all the more crucial for this industry which could create deeper impressions and have greater impact on the inerasable minds of the customers.Radio, Television, Internet, Print, Movie, Music, Novels and News Media should live up to the fantasy, expectations and requirements of the viewing, listening and reading masses, who seek these media to fulfil their individualistic needs, based on their specific lifestyles, backgrounds and irritation swings. The escalating economic growth in India along with a remarkable percentage of youth in the population who have high earning capacity and more disposa ble incomes and the upwardly mobile middleclass make the entertainment and media industry more promising and the demand for entertainment is going to steadily see an upward trend.Profile of the current youth with lesser attention span and the easy availability of affordable entertainment have created the challenges of attracting and retaining audiences and clients. Success totally depends on how original, quick and entertaining the content offered by these media is comparatively less. In media and entertainment, lonesome(prenominal) the content that provides the highest degree of gratification can win over the media customers. Media Content and Entertainment Quotient In media production and publishing, content refers to information and experiences that may provide rank for an end-user or audience.Content may be delivered via any medium such as the internet, television, audio CDs, cinema, newspapers and magazines as wellhead as live events such as conferences, stage performances a nd interactive audio video platforms. Content is the word used to identify and quantify various formats and genres of information as manageable value-adding components of media. Entertainment Quotient is the degree of gratification the customers receive or experience through the content provided by Media. Better the quality of content provided, higher(prenominal) will be the degree of gratification experienced.Hence, media content and entertainment quotient are directly related to each other. Media Production and delivery technology potentially enhances the value of content by formatting, filtering and combining original sources of content for new audience with new contexts. Media must understand its responsibility to spread optimism and hope in all aspects of life, especially during times of natural disasters like floods, tsunami, earth-quakes or man-made disasters like terrorist attacks, economic meltdowns, political crisis or any such critical situation apart from its vital role in offering information, education and entertainment.It is very essential for media to realize that its content on such events are just not a focus on the problems, but on the possible ways for prohibition, prevention and rescue. The fact that media can and should make such shift is reflective of its evolution globally. Content provided by media should be of value, relevance and provide entertainment to the ultimate customers. Contemporary Role of Media and Entertainment Media is changing from cosmos an informer to world a companion. expert from children to elders, stack of all ages and classes have something to look for in all the media.All have started looking at media, be it the television, radio, newspaper or the internet as a source of not only entertainment, but also as a source of knowledge and exposure. Media have got themselves into the roles of friend, philosopher and guide and recently as an activist. This being the status, there is a vital need for the highest quali ty of the content that are provided by these media to be at par with the expectations of all segments of audience and provide high entertainment quotient to them. In many areas, media content is already playing a very active role in providing prescriptions to consumers.From being just a provider of news, the media today is a source of knowledge and offers forums of interaction where consumers can seek advice on health, beauty, home care, decor, travel etc. All these play a study role for their life style changes, and hence we have a majority of the people following a commonly seen style and changed culture. The viewer becomes the consumer who modifies his or her life to go with the characters portrayed by them. Audio-visual medium do have a salutary impact on the knowledge, attitude and acceptance of the viewers.Media do influence people as practically as home, neighbourhood, peers in school / college / office etc. The Media and Entertainment industry is moving from the well known status of Mass Media to Mass-personal Media. upcoming of Indian Media and Entertainment Industry The FM radio sector was opened up for foreign investment with 20 percent FDI being allowed. As a result the radio sector is expanding rapidly with forecasted growth rates of 32 percent per annum. In the print media segment, 100 percent FDI is now allowed for non-news publications and 26 percent FDI is allowed for news publications.Internet advertising is expected to go up from one percent to three percent of the total Media and Entertainment revenues by 2014. Music and looseness are expected to grow at 32 percent in the next five years. With multiplex culture, watching film has become a status symbol. Television is witnessing a steady in growth and is likely to go further in future. Indian Television market is likely to grow at an average annual rate of 16% to reach 46,922 crore rupees by 2012. The historical data and the current trend in media industry imply a clear surge of demand and healthier competition in the days to come.Exciting new developments in the technologies used in this industry are taking place. Animation, Multiplexes, new distribution channels and the use of Internet are redefining the entertainment industry. All these factors will favour further growth of this industry in India. India is poised to enter the period of immense growth in this industry. Strategies for Success in Media and Entertainment Industry The Mantra for attracting and retaining audience for all media is provide quality content and increase the entertainment quotient. Updated, contemporary, relevant, creative and informative content can take the media a long way.This is the basis for establishing, surviving, growing and conquering in the dynamic media industry. Competition is high and tough. The sources available for entertainment and information are many and easily accessible. This being the status, survival of the fittest, fastest and the most creative is the lifeline of m edia content at present. The challenge for communicators and marketers is to create and identify opportunities that can make the content all the more impressive. Today more and more battles are not as much for market percent as for a share of the consumers wallet.Media consumers are very vulnerable and prone to be poached by more innovative and consistent content providers. Media products, being intangible can have only cognitive and psychological impact on their consumer. Hence, it becomes more important to provide high quality content which is much better than the competitors and thus ensure high entertainment quotient, which is the ultimate aim of any entertainment content. This in turn will aid in attracting, maintaining and enhancing the audience for the particular media. Further, this will ensure the growth potential of the media.Media are not averse to content tie-ups to create media multiplier effect by increasing the worry points. Media observers agree that cross-media ti e-ups have become a compulsion, rather than a choice. Thus, convergence of media has become indispensible and is the most plausible route for reaching out to more audience or end-users. Mobile telephones, 3G wireless services, DTH (Direct To Home television), HDTV (High-Definition Television) and the Web, all require content to be converted to multiple formats in order to be offered to a multitude of consumers from various national, cultural, economic and social backgrounds.Media companies agree that tie-ups are not a cost-saving mechanism, rather, it is more about expanding the visibility and pooling the strengths of the two mediums. The content synergy assures likely audience. There has also been a change in the mindset of publications, be it in print or internet or television. They have realized the importance of providing news and information to the audience, without worrying about the source. Earlier, media houses would stress exclusive reportage. Now, they are willing to give due credit to the source publication as well as the journalist.This is a welcome transition, since it is an optimistic way to reach out to the dedicated and loyal audience who seek out entertainment and information only from certain specific media which they prefer. Stereotyped, mundane and pessimistic content are likely to reduce the entertainment quotient apart from having negative impact on the audience. Ultimately, customers carry along only experiences and memories and satisfaction along with them when they make use of any media for entertainment or information. Only carefully crafted content can enhance these experiences, satisfaction levels and entertainment quotient of media consumers.Conventional cinema and television media had been providing slow paced, socially relevant content to target audience comprising of all economic strata. The amounts of money and marketing involved were subtile and the industry had been more of monopolistic. The scenario now is entirely differe nt with resurgence of widescreen, stereo, surround sound and digital cinema becoming better and affordable by all. Currently, larger production budgets and expensive equipments are being used as the recipe for creating quality entertainment, capable of reaching millions of audience.Especially in India, the entry of Hollywood films has created hot competitions and also has enhanced and diversified the expectations of the local viewers. Dubbing and releasing of Hollywood and other foreign movies in vernacular languages has intensified the entertainment quotient sought by the consumers. The degree of challenges in newer technology adoption, costs and risks involved are higher as far as cinema and television are concerned. Television content production venture is top venture in the media world.

Financial management Essay Example for Free

Financial management EssayQ1. What ar the goals of monetary management?Ans.Financial management means maximization of economical welf atomic number 18 of its sh arholders. maximation of economic welfare means maximization of riches of its shareholders. Shareholders wealth maximization is reflected in the market valuate of the upstandings shares. Experts believe that, the goal of financial management is attained when it maximizes the market care for of shares. There are two versions of the goals of financial management of the firm- Profit Maximization and wealth Maximization. Profit maximizationProfit maximization is based on the cardinal rule of efficiency. Its goal is to maximize the returns with the best output and price levels. A firms performance is evaluated in terms of profitability. Profit maximization is the traditional and narrow approach, which aims at maximizing the profit of the concern. Allocation of resources and investors perception of the comp eithers per formance notify be traced to the goal of profit maximization.Wealth maximizationThe term wealth means shareholders wealth or the wealth of the persons those who are involved in the business concern. Wealth maximization is those who are involved in the business concern. Wealth maximization is likewise known as value maximization or net present worth maximization. This objective is an univers eachy accepted concept in the field of business. Wealth maximization is possible only when the compevery pursues policies that would increase the market value of shares of the comp either. It has been accepted by the finance managers as it overcomes the limitations of profit maximization.The following arguments are in support of the superiority of wealth maximization over profit maximization * Wealth maximization is based on the concept of notes flows. Cash flows are a reality and not based on any inherent interpretation. On the other hand, profit maximization is based on any subjective inter pretation. On the other hand, profit maximization is based on accounting profit and it also contains many subjective elements.* Wealth maximization considers m value of money. Time value of money translates cash flow occurring at different periods into a comparable value at zero period. In this process, the quality of cash flow is considered critical in all decisions as it incorpo judges the risk associated with the cash flow stream. It finally crystallizes into the rate of return that go forth motivate investors to part with their secure earned savings. Maximizing the wealth of the shareholders means net present value of the decisions implemented.Q2. Explain the factors scratching Financial Plan.Ans. To service your organization succeed, you should develop a jut out that needs to be followed. This applies to starting the company, developing new result, creating a new department or any undertaking that changes the companys future. There are several factors that affect planni ng in an organization. To create an efficient plan, you need to understand the factors involved in the planning process. Organizational planning is affected by many factors Priorities In most companies, the priority is generating revenue, and this priority can sometimes interfere with the planning process of any project. When you start the planning process for any project, you need to assign each of the issues facing the company a priority rating.That priority rating will determine what issues will sidetrack you from the planning of your project, and which issues can wait until the process is complete. Company Resources Having an idea and developing a plan for your company can help your company to grow and succeed, but if the company does not have the resources to maintain the plan come together, it can stall progress. One of the first steps to any planning process should be an evaluation of the resources unavoidable to complete the project, compared to the resources the company has available. Some of the resources to consider are finances, personnel, space requirements, access to materials and vendor relationships. Forecasting A company constantly should be forecasting to help prepare for changes in the marketplace.Forecasting sales revenues, materials costs, personnel costs and overhead costs can help a company plan for upcoming projects. Without dead-on(prenominal) forecasting, it can be difficult to tell if the plan has any chance of success, if the company has the capabilities to pull off the plan and if the plan will help to chant the companys standing within the industry. For example, if your forecasting for the cost of goods has changed due to a sudden increase in material costs, then that can affect elements of your product roll-out plan, including projected profit and the long-term commitment you might need to make to a supplier to try to get the lowest price possible. fortuity Planning To successfully plan, an organization needs to have a c ontingency plan in place. If the company has decided to pursue a new product line, there needs to be a part of the plan that addresses the possibility that the product line will fail.Q3. Explain the time value of money.Ans.Money has time value. A rupee today is more valuable than a year hence. It is on this concept the time value of money is based. The erudition of the time value of money and risk is extremely vital in financial decision making. Most financial decisions such as the purchase of assets or procurement of funds, affect the firms cash flows in different time periods. For example, if a fixed asset is purchased, it will require an immediate cash outlay and will generate cash flows during many future periods. Similarly if the firm borrows funds from a bank or from any other source, it receives cash and commits an obligation to establish interest and repay principal in future periods. The firm may also raise funds by issuing equity shares. The firms cash balance will incr ease at the time shares are issued, but as the firm pays dividends in future, the outflow of cash will occur. beneficial decision-making requires that the cash flows which a firm is expected to give up over period should be logically comparable. In fact, the absolute cash flows which differ in timing and risk are not directly comparable.Cash flows become logically comparable when they are appropriately adjusted for their rests in timing and risk. The recognition of the time value of money and risk is extremely vital in financial decision-making. If the timing and risk of cash flows is not considered, the firm may make decisions which may allow it to miss its objective of maximizing the owners welfare. The welfare of owners would be maximized when Net Present Value is created from making a financial decision. It is thus, time value concept which is important for financial decisions.Thus, we conclude that time value of money is central to the concept of finance. It recognizes that t he value of money is different at different points a of time. Since money can be put to productive use, its value is different depending upon when it is received or paid. In simpler terms, the value of a indisputable amount of money today is more valuable than its value tomorrow. It is not because of the uncertainty involved with time but purely on account of timing. The difference in the value of money today and tomorrow is referred as time value of money.Q6. What are the assumptions of MM approach?Ans.Modigliani Millar approach, popularly known as the MM approach is similar to the Net operating income approach. The MM approach favors the Net operating income approach and agrees with the fact that the cost of capital is independent of the degree of supplement and at any mix of debt-equity proportions. The significance of this MM approach is that it provides operational or behavioral justification for constant cost of capital at any degree of leverage. Whereas, the net operating i ncome approach does not provide operational justification for independence of the companys cost of capital.Basic Propositions of MM approach1. At any degree of leverage, the companys overall cost of capital (ko) and the Value of the firm (V) remains constant. This means that it is independent of the capital structure. The total value can be obtained by capitalizing the operating earnings stream that is expected in future, discounted at an appropriate discount rate suitable for the risk undertaken.2. The cost of capital (ke) equals the capitalization rate of a pure equity stream and a premium for financial risk. This is equal to the difference between the pure equity capitalization rate and ki times the debt-equity ratio.3. The minimum cut-off rate for the purpose of capital investments is fully independent of the way in which a project is financed.Assumptions of MM approach1. Capital markets are perfect. 2. All investors have the same expectation of the companys net operating income for the purpose of evaluating the value of the firm. 3. Within similar operating environments, the business risk is equal among all firms. 4. 100% dividend payout ratio. 5. An assumption of no taxes was there earlier, which has been removed.Limitations of MM hypothesis1. Investors would find the personal leverage inconvenient. 2. The risk perception of corporal and personal leverage may be different. 3. Arbitrage process cannot be smooth due the institutional restrictions. 4. Arbitrage process would also be affected by the transaction costs. 5. The corporate leverage and personal leverage are not perfect substitutes. 6. Corporate taxes do exist. However, the assumption of no taxes has been removed later.

Self-Driving Cars Are Smart Essay Example for Free

Self-Driving Cars Are Smart EssayThe self-driving political machine is a car that allows a rider to travel safely and quickly to their destination without human driving (Marsico, 8). These vehicles are also greetn as autonomous cars. If the self-driving cars are available, pot are no longer had to worry about their own safety while driving on the road and also they dont hold a number one wood license. The drivers result have more freedom to do whatever they wish while inside the car including reading, texting, eating, and sleeping. The vehicle also derriere set up the speech limit that driver doesnt have to worry about when the police going to meet them. The self-driver cars are also hind end save our life because every class the pertly report accidents are caused on the road due to the human drive. In 2009, the technology company Google began developing a fleet of a self-driving car. These vehicles are just stepping away from being totally autonomous. They already trav el along U.S. roadways. Currently, people who ride in Googles robotic cars are able to stop control at any time (Marsico, 29).Technology has changed the way we live in many ways, around including being able to communicate with people that we know around the world. It also made things a grass easier like homework and learning. As we can see today the car manufacturers continue to experiment with the new technology. The self-driving car is one of the cars that experiment with the car manufactures. The cars first may acquire a GPS system to get a rough idea of where they are and where they need to go (Marsico 18). They also have a bunch of sensors to constantly scan the area around them looking for any hazards- whether that another car or a bicycle, or even a rogue bird (Barone). For Google self-driving cars these sensors include a camera to see, and radar and lasers to map out the area (Barone).The self-driving car also supervise 360 degrees around the car which much better than what a distracted driver could do (Stewart). Most important and challenging facet of self-driving cars is the package that makes them ply (Barone). This has to walk out in all the data from the sensors and GPS and even things like traffic and weather conditions and make decisions based on that. It determines how to steer, stop, and go and everything else involved in getting you from header to point. According to the Katie Marsico said, In fact, experts have suggested that self-driving automobiles might around 30,000 lives a year in the United State. As we can see today some of the people are driving and always cause the accident.The car that we drive today is easy and many people can drive them. They become fashionable and help people to travel place to place, save time and energy. Workers are able to transfer some important things with the help of the car. Using a car is comfortable and easier than using public transportation. Driving a car has also some disadvantages, such as buying and running a car need a lot of money, even more for a good quality one that is not too old. There are a lot of things to leave for insurance to cover the cost of crashes or theft, maintenance, parking charges, license fees charged by the government, and repair. When too many cars try to go the same way, the traffic will go slow them all and may cause the accident. According to Watson said, More than thirty four thousand America lost their lives to automobile accidents each year. The car accident is caused by human-made by a driver who is drunk, sleeps and distracted (Watson 46).If the self-driving becomes popular we may not see the accident because the car will do everything for us. The computer in the self-driving cars are dont drink, send texts message or fall asleep. We dont have to worry about belongings our eye on the road and in addition people can be more productive while traveling (Marsico 10). The car also can use the less gasoline because fuel contributes to pol lution this would benefit the environment too (Marsico 38). The self-driving cars have also some disadvantages because when they are testing the self-driving car had run the red lights or been in a minor collision (Davies Para 1).I worry about a self-driving car made of the computer. If computer software got virus how can we do? For those who do not know how to use the computer how will they fix their car? It will cost a lot of money to let the shop fix. The amount of software and technology thats required to build self-driving cars is likely to be quite expensive. Consumers may not exigency to catch up with such high costs for self-driving cars. According to Katie Marsico said, The technology that makes the self-driving cars works will probably add between $3ooo and $10,000 to car prices (Page 42). The car also can run on the computer if the hacker can decide that they like your car and can hack the system to unlock the doors to get inside or start the car and drive it away. They can also shut down your vehicle while it is driving you at high speeds and you end up in a fatal crash (Alex Hern Para 3).If the car can drive by them self we may not need the parking lots. Many people might get around with shared vehicles that never have to park (Barone). As we can see today millions of Americans make a living by driving trucks, delivery vans, and taxis. When the technology of self-driving cars takes their job, what will happen to their livelihoods? They depend on their paycheck and if the paycheck is no longer work, the person and his family often cannot afford to pay their living. The families will end up with losing a home and they cannot afford to move into another residence and will end up their life with homeless.

Tourism Development In India

Tourism Development In IndiaPart 1 Tourism DevelopmentBefore going deep into subsidisation there are some terms which we have to take into consideration. Terms are explained below-Tourism Tourism is travel for recreational, leisure or business purposes. The being Tourism Organization defines tourists as people who travel to and stay in get intos outside their usual environment for more than twenty-four (24) hours and not more than unitary consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.Tourist-Tourist is person who travels from his residential place to non-residential place for pleasure, business or personal reasons, the duration of the stay is not more than six month at non residential place of the traveler.What is rational victimization?Rational development usu eithery relates to the circumstances that causes development to any destination or place. (Badjatia, 2008)Chosen destination ?As per the expectation of the assignment India has been chosen as a destination for the same.Rational for tourism development in IndiaSocio-economic development of areasTourism conferred considerable socio-economic benefits to the Community thereby uplifting the quality of life. It can advertize foster development even in areas where other economic activities would be difficult to sustain.Increasing employment opportunitiesTourism industry generates employment directly and indirectly, for closely 13-14 million people. Employment opportunities should be at least double of the present level before the turn of the century.Developing domestic tourism especially for the cypher houseDomestic tourists form the bulk of world tourist traffic. In India also, facilities for domestic tourists will be improved and expanded particularly the budget category so as to ensure an affordable holiday for them effects of tourism on culture and the environment in India.Development of inter content to urism and optimisation of foreign exchange earnings.International tourism contributes substantially to foreign exchange earnings and keeping in view the countrys requirements, tourism wail be so developed that foreign exchange earnings increase from Rs. 2440 crores to Rs. 10,000 crores by the end of the century (US $813 to 3,333 million Rs.30 per US S).Diversification of the tourism productWhile retaining the tralatitious image of cultural tourism that India enjoys, diversification of the tourism product would continue, particularly the field of leisure, adventure, convention and incentive tourism, thereby responding to the changing consumer needs.Increase in Indias partake in in world tourismPresently the foreign tourist arrivals in India constitute only about 0.4 per cent of the total foreign tourists movement all over the world. One of the objectives of the action plan would be to increase Indias share to 1 per cent within the next five years (unesdoc.unesco.org)Preservation of national heritage and environmentTourism would be developed in a manner that our cultural expression and heritage are presented in all its manifestations including birth to arts and crafts. Preservation and enrichment of environment should also form an integral part of tourism development.StakeholdersPerson, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organizations actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the conjunction from which the business draws its resources.( www.businessdictionary.com)Stakeholders in IndiaCreditorsTouristsTourism organizationsGovernment organizations unusual currencyInvestorsStakeholders benefiting from tourism in IndiaGetting capital to invest in development of tourist destination.Foreign currency In the country i ncreases resulting into direct development.Generation of employmentBetter life style of the people in the home country. UNWTO technical manual arrangement of Tourism Expenditure Statistics (PDF). World Tourism Organization. 1995. p. 14.Badjatia, K. (2008). The Rational Development (2 ed.). Indore A.K. Publishers.http//unesdoc.unesco.org/images/0012/001216/121600eo.pdfhttp//www.businessdictionary.com/definition/stakeholder.html

Marketing Strategy for Zoo

marketing Strategy for zooIntroductionMalaysia has many tourist attraction speckles. zoo is a place where captive wild living organisms and extinct animals are kept and exhibited to withdrawors. It brings strange and fascinating animals from far and near to the tourists. Zoo Negara literally is the National Zoo in Malaysia. It was formally opened to public in 14 Nov 1963 by our first Prime Minister, Tunku Abdul Rahman. This zoological gardenlogical rack upk is located in Ulu Klang near Taman Melawati on the north-east of Kuala Lumpur which covers cx acres of land. The National Zoo is managed by the Malaysian Zoological Society (MZS), a non-government organization. The zoo has a total of over 5137 animals from 459 species of mammals, bird, reptiles, amphibians and fish. With the time passing by, the zoo has transformed itself into an open-concept zoo with 90% of its animals are kept in spacious exhibits with having natural landscape. Another 10% of our animals are from the A frican and American continent. The National Zoo is 46 years now. They are working to make sure the old zoo concept is changed entirely and trying move forward as a well cognise zoo around the world. When the National Zoo has arisen as a well known zoo around the world, it will read a higher reputation and it attracts more tourists. (http//www.zoonegara.org.my/zoo.html).The Role of MarketingMarketing plays an master(prenominal) role within most of the organization and the society. It is an essential department in whether the organizations crop as a non-profit or for profit business. Marketing is needed to attract customers to living the zoo, raising awareness and donations. Marketing also acts as a communication between the organization and the public. It is a way of conveying the messages and changes the behavior of the people to have a better environment in the society. The purpose of marketing is to advance the perception of the society towards the zoo and transform it in to a recognizable zoo worldwide. Marketing mix is a set of tools that management used to influence gross sales (Kotler, 2003). The 4Ps is a traditional method which is product, price, place and promotion. Product can be anything to be offered to a market for sales including services that can satisfy a customers needs and wants (Kotler and Armstrong, 2004). The national zoo has 5137 animals from 459 species of mammals, amphibians, reptiles, birds and fishes (Zoo Negara, 2009). They had been trying to keep up with the other zoos by buying or accepting animals from across the world. The recent arrival of sore animal is a male giraffe. The variety of different animals and species is what differentiate them from other local zoos. There are a few factors that affect price setting. The zoo needs to consider intimately competitors, the cost of running it and their objectives. Customers tend to go to the cheaper and money saving places. The zoo offers cheaper rates for the locals comparin g to foreigners, groups, senior citizen and the schools. Place as defined by Kotler and Armstrong (2006) is a set of independent organizations involved in the process of making a product available for the customers. The national zoo was known as Zoo in the Jungle as it was located 8miles from the city and said it was too far (Zoo Negara, 2007). However, this location had been developed and a new city has been born. People had found it an ease to go as public transports is available. Promotion is defined as sales promotion, advertising, individual(prenominal) selling, public relations and direct marketing (Borden, 1984). The zoo had been trying to attract more customers to increase the r correctue to support the zoo. They have Savannah Walk and Zoo Negara Bear Complex to host personal functions such as birthdays and family day. They have a special Valentines sidereal day promotion and the zoo was included in the governments program of promoting the country.SocialIn 2007, Zoo Negar a had1608 schools which is about 78400 students to visit. The zoo is a good exercising place to educate those students to know more about animal knowledge. This large making profit zoo has to enkindle their system and provide more services to comply with the increasing demand. The zoo does provide guided tour on the zoo tram and this support by college and university volunteer to give more understanding for those students. This service is free of charge. Zoo Negara also has an aquarium named Akuarium Tunku Abdul Rahman (ATAR). It is one of the oldest public aquariums in this country. It provides different type of animal information to the student and the public. Zoo not only has indoor activity, they are also co-operating with external marketing team name Global Soft Marketing to organize events in Selangor schools. They offer a wide variety of program such as talks, animal appearances, coloring contest and quiz. The education department continues to earn undergraduates from inst itution of higher learning or university for their practical training in the zoo. The zoo is the place for them to do their undergraduate and post-graduate research thesis. This is more convenient for them as the zoo has many varieties of animals and the tools for it are available. The education department also has responsibility in organizing monthly seminar. They can invite universities and schools to attend these sponsored seminars which are open for public. Topics that have been covered in year 2007 include The Global Amphibian Decline, Animal Management An Islamic Perspective, Save the Synchronous Fireflies, Hand breeding of Hyenas and many more. Zoo Negara has a Veterinary Hospital to take care of the animals and thus it gives the students great opportunity to do research from the lab.EconomicsZoo Negaras income had increase significantly in year 2007, 10.49 million compare with 9.13 million in year 2006. It showed that the Zoo Negara contributed in improving the economics o f the country and earning money for government. in any case that, they used manpower to upgrade their system or service. This will decrease the percentage of unemployment. Zoo Negara promotes Valentines Day celebration too where registered couples were taken for a visit around the zoo and then for a set dinner in the vicinity.This will attracts more visitors from foreign country to have this chance to experience the Valentines Day with a different and yet unique environment. This is one of the steps taken by the zoo management to increase the revenue and contribute to the countrys income. Besides that, darkness Zoo also aids in improving the economic because of foreign visitor especially if the zoo co-operate with the travel company to create interesting tourists packages. Zoo Negara is included in the Program Zoom 2009, Malaysia. One of the reasons why are the zoo is included because it is an important heritage of Malaysia. It is getting famous as it is world promoted by the Gov ernment of Malaysia. This promotion comes with a name called Fun with Nature and also offers Zoo Negara loyalty card.CustomerThe zoo develops a certain fool market, demographically, in terms of age, generation and occupation. The zoo now mainly markets itself to the younger generations or working families. Now the zoo has a purpose in their intent markets, usually on younger generation (generation X, Y and Z), this is to educate them on the natural habitat of flora and fauna as they are the next in line to manage the community. In actual fact, younger generations bring a big impact in increasing the sales per annum of the Zoo. Without children and teenagers, parents might not even find the reason to pay a visit to the Zoo. A recent activity has begun attracting locals to the zoo, stated in the article http//thestar.com.my/metro/story.asp?file=/2009/11/27/ profound/5109363sec=central . This article also stated that a survey was conducted due to a poor number of visitors in the year 2006. It was concluded that many local visitors found the entry fee of the zoo was too expensive. The recent price slash down to 50%, had a positive impact on the number of visitors. However, over 70% of the visitors are locals not foreigners. On the other hand, the Zoo has worked in conjunction with the KL HoHo Bus (Hop on and Hop off), this bus makes mingled stops at tourist destinations area around Kuala Lumpur including the Zoo Negara. The article also stated that ticket price has increased few months back, due to in lack of contributions from the government and sponsors. 80% of the ticket sales go straight into the zoos finances. Overall in terms of meeting customers needs, the zoo is not up to par yet. It only focuses on local visitors while casting the foreigners aside, special rates for visiting families and the ease of transportation should be implemented for both visitors. Visitors play an important role in the Zoos development. If there are lesser visitors, it will resu lt in smaller turnover. When turnovers are smaller, funds might be insufficient to support and manage the Zoo. In event of this, the animals might not have enough to eat or they may not be able to do nourishment to attract more visitors.CompetitionCompetitions among the other zoos located in Malaysia are rather steep. The Zoo Negara, Kuala Lumpur has a better location and in terms in size, it out beats the other zoos in Malaysia. As the Zoo Negara is the biggest zoo in Malaysia, so they are able to keep more species of animals compared to the other zoos, example the Zoo Malacca or the Zoo Taiping and Night Safari. A smaller zoo does bring an impact because they cannot compete with the other bigger zoos to care for more animals and also to cater to visitors need. Partnerships with other tourist attraction companies made a positive impact on the zoo. Such as the partnership with the Kuala Lumpur HoHo Double-decker bus, helps the locals and foreigners to find the zoo with ease, this scenario is stated in the article http//thestar.com.my/metro/story.asp?file=/2009/11/27/central/5109363sec=central. Even though there is a price disceptation between the zoos in Malaysia are incomparable because the entry fee of Zoo Negara is pricier than other the zoos, Zoo Negara still manages to attract tourists by conducting various activities such as zoo marathon, photo competitions and fishing competitions. This gives the zoo a leg ahead from the others, not only attracting youths but also adults. Zoo Negara manages to sustain its differentiation for a long period of time by coming up with packages and discounts while maintaining its position within the market which is stated in http//www.mymalaysiablog.com/malaysia-zoom-zoo-negara-and-visit-zoo-negara-year-2009/ . Therefore, prices of the tickets for sale have to be more reasonable to fulfil the requirements of visitors hence to lower impact brought to the zoo.ReferencesPhilip Kotler, 2003, Marketing Insights From A to Z 80 Concepts Every Manager Needs To Know, John Wiley Sons, the StatesPhilip Kotler Gary Armstrong, 2004, Principles of Marketing, 10th Edition, Pearson Education, USAPhilip Kotler Gary Amstrong, 2006, Principles of marketing, 11th Edition, Pearson International, USAZoo Negara, 2007, A Journey Through Time, retrieved on 30th December 2009, from http//www.zoonegara.org.my/Microsoft%20Word%20-%20Journeythroughtime.pdfNeil. H. Borden, 1984, The Concept of Marketing Mix, Journal of announce Research, 1 (9), 2-7.Zhin, C.M., (2009) Special Discounts for Locals at Tourist Spots, The Star Online, 27th Nov. Online (Accessed 20th Dec 2009) Available at http//thestar.com.my/metro/story.asp?file=/2009/11/27/central/5109363sec=central%20.Malaysia Zoom Zoo Negara and Visit Zoo Negara Year 2009, (19th Jan 2009). Online (Accessed 20th Dec 2009) Available at http//www.mymalaysiablog.com/malaysia-zoom-zoo-negara-and-visit-zoo-negara-year-2009/